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Digital Privacy Policy

We’re committed to protecting and respecting your privacy.

This page explains where our website stores your personal details and what cookies we use on our website and how we use them to improve our website, improve your browsing experience, and how they process your data.

We may change this policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this policy.

Should you have any questions regarding this policy and our privacy practices, please contact us via our contact page.

How this website collects your personal data

  • When you submit your details through one of our contact forms: such as your name, email address, and telephone number
  • By the use of cookies to store information about you and your usage of this website

How is data transmitted?

All data passed between your computer and the server this website is hosted on is transmitted over SSL using 2048-bit encryption. This includes page views, contact forms submissions and any data 3rd parties collect (such as statistical data).

What are ‘cookies’?

‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.

How third party services use your data

We pass your data to a variety of services to monitor our website usage, and to manage our leads from contact form submissions. You have the right to opt-in (or out) of sending your data to these services that use cookies to manage your data.

Manage your cookie preferences

Third party services we use that use cookies to manage your data:

Google Analytics

We use Google analytics to monitor our website traffic and activity as this gives us an insight on how people are using our website. We only send anonymous user data to Google Analytics and your personal data is not collected.

What happens if I don’t allow these cookies?

By not allowing these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

View Google Analytics privacy policy for more information – https://policies.google.com/privacy

Google AdWords

Google AdWords collects information (such as which pages you have visited) to help display advertising which is relevant to your interests beyond our website.

What happens if I don’t allow this cookie?

Not allowing this cookie can result in viewing adverts that are not relevant to your interests.

View Google AdWords privacy policy for more information – https://policies.google.com/technologies/ads

Media Hawk

Media Hawk gives us insights on our advertising efforts for users who choose to phone our practice. It’s a bit like Google Analytics but for phone calls.

What happens if I don’t allow this cookie?

Not allowing this cookie will prevent us from gaining some advertising insights.

View Media Hawk privacy policy for more information – https://www.mediahawk.co.uk/privacy-policy/

Ruler Analytics

Ruler Analytics gives us insights on our advertising efforts for users who choose to phone our practice. It’s a bit like Google Analytics but for phone calls.

What happens if I don’t allow this cookie?

Not allowing this cookie will prevent us from gaining some advertising insights.

View Ruler Analytics privacy policy for more information – https://www.ruleranalytics.com/privacy-policy/

Adroll

AdRoll advertising cookies collect information which helps display advertising which is relevant to your interestes on your Google feed.

What happens if I don’t allow these cookies?

De-selecting these cookies can result in viewing adverts that are not relevent to your interests.

View Adroll’s privacy policy for more information – https://www.adrollgroup.com/privacy

Facebook Advertising

Facebook adverts collect information (such as which pages you have visited) to help display advertising which is relevant to your interests on your Facebook feed.

What happens if I don’t allow this cookie?

Not allowing this cookie can result in viewing adverts that are not relevant to your interests.

View Facebook’s advertising privacy policy for more information – https://en-gb.facebook.com/policies/ads#

Third party services we use to store your personal details through the use of contact forms:

Infusionsoft CRM

We use a CRM provided by Infusionsoft to store your information when you submit any of our forms on the website. You can request to have your details removed at anytime.

View Infusionsoft’s privacy policy for more information – https://www.infusionsoft.com/legal/privacy-policy

Live Chat Feature

We also use The Chat Chop for our live chat feature, which you will see at the bottom right of the website. We may store your details through the live chat system if you give us consent to.

View The Chat Shop’s privacy policy for more information – https://www.thechatshop.com/privacy-cookie-policy

How this website collects your personal details

All the forms on our website that you’ll find on our pages (not any popup forms) will collect your first name, last name, and email address through the use of the Flamingo WordPress plugin that is installed on our website. Your information is collected over SSL encryption (as mentioned above) and you can request to have your details removed at anytime.

View Rock Lobster, LLC’s privacy policy (the company that created and maintains the Flamingo plugin) for more information – https://contactform7.com/privacy-policy/

Find out more about why we store your information and how we manage it

Please see our privacy policy.

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201 Station Road
Balsall Common
Coventry
West Midlands
CV7 7FD
Tel: 01676 529000

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Last updated: March 19th, 2024

All our dentists adhere to the guidelines governing the profession which can be viewed on the GDC website.

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